Zwanenburg, The Netherlands – November 3, 2025 – The Juicy Group, a subsidiary of Pan Jamaica Group Ltd., has acquired 64% of the shares in Frankly Juice, a leading Nordic brand known for its organic, cold-pressed juices. This acquisition significantly strengthens The Juicy Group’s presence in the Scandinavian market and supports its mission to offer premium, health-conscious juices across Europe.
The Juicy Group now holds a majority stake in Frankly Juice, while the management retain 36% ownership — a structure that ensures continuity, stability, and alignment in the company’s next phase of growth. Frankly Juice will continue to operate as usual, with its founders remaining closely involved in daily operations.
The shares were acquired from Helmich Invest, owned by Rasmus Helmich, who has played a pivotal role in shaping Frankly Juice over the past years. Together with the management team, Helmich Invest helped build the company into the strong and purpose-driven brand it is today. With Frankly Juice now in a solid position and ready for its next chapter, Helmich Invest is proud to hand over to a strategic partner that can help scale the brand across Europe.
“Frankly Juice is more than a brand—it stands for purpose, quality and integrity,” said Charles Arentsen, Managing Director of The Juicy Group Netherlands. “This acquisition strengthens our organic portfolio and supports our growth in key European markets. It’s a natural next step in making cold pressed, 100% natural juices available for more people.”
“We started Frankly Juice to challenge the status quo in the juice industry,” said Christian Bowall, co-founder of Frankly Juice. “Joining The Juicy Group allows us to grow without compromising our values. We’re excited to bring our mission to more people across Europe.”
The Juicy Group: Charles Arentsen at + 31 6 54357500
Frankly Juice: Christian Bowall at +45 27288486 or Morten Hellesen (CEO) at +45 23723086
The Juicy Group B.V., a subsidiary of Pan Jamaica Group Ltd, boasts a storied heritage of 70 years. Renowned for their commitment to excellence and innovation in the fresh category, the company has cultivated long-term partnerships and gathered a deep understanding of the market landscape. With modern production facilities in The Netherlands, Belgium and Spain they are strategically positioned across Europe. The group proudly caters to a diverse clientele spanning retail, foodservice, and industrial sectors.
Pan Jamaica Group limited is a Caribbean-based multinational holding company with operating assets of US$1 billion. They acquire, hold and operate market-leading businesses in the Caribbean, Europe and the Americas. Their enterprises are arrayed across four segments: Property & Infrastructure, Financial Services, Global Services and Specialty Foods.
ABOUT FRANKLY JUICE A/S
Founded in Copenhagen in 2014 by Christian Bowall and Christian Seiersen, Frankly Juice was born from a shared passion for transparency, sustainability, and doing good through basic nutrition. With a team of 27 employees, the company has built a leading brand in Denmark with an expanding footprint across Scandinavia, through its bold flavors and clean-label philosophy.
Helmich Invest is a private family investment firm founded in 2000 and led by Rasmus Helmich, a Danish investor and entrepreneur. Together with co-owner Ann Forup Helmich, Helmich Invest acquired a majority stake in Frankly Juice in 2022. Their involvement brought renewed energy, commercial focus, and strategic clarity to the brand, helping it evolve into a purpose-driven company with a strong emphasis on mental and physical well-being.
