The Juicy Group unifies its brand identity across Europe

Zwanenburg, the Netherlands – May 15th, 2024

The Juicy Group unifies its brand identity across Europe

Effective May 15th, 2024, the entities – The Juicy Group Belgium NV, CoBeverage Lab SL and Hoogesteger B.V. – will operate under a unified name: The Juicy Group.

With a combined heritage of more than 110 years, The Juicy Group boasts expertise in manufacturing cold-pressed fruits and vegetables, freshly prepared daily, and made from 100% natural ingredients, infusing each with passion and craftsmanship. This commitment to quality has forged enduring partnerships and driven continuous innovation in the fresh beverages category, guaranteeing that each customer’s unique needs are met.

CEO Jorg Oostdam states “By consolidating under one brand, The Juicy Group aims to streamline its operations, boost its market visibility, and accelerate its top-notch innovations. As The Juicy Group, we’re ready to set new standards, offering unmatched fresh food & beverage concepts to our valued customers across Europe.”
Oostdam continues: “Under the umbrella of The Juicy Group, the company will continue to operate its production facilities in Zwanenburg (The Netherlands), Binche (Belgium), and Barcelona (Spain). By combining local production with a centralized head-office we can offer both pace and precision in the collaboration with our customers. By harnessing the unique strengths of each facility, The Juicy Group remains committed to enchanting its customers with best-in-class products and exceptional service.”

Fits Your Needs

“With our re-vitalized look & feel, we aim to stand out in the market,” says Petra Loos, Head of Marketing & Innovation of The Juicy Group. “The chameleon, our key visual, symbolizes adaptability and underlines our commitment to custom-made solutions. Just like the chameleon adjusts its colors, we readily adapt to our customers’ requirements, ensuring we offer something that uniquely fits their needs. Our new website ( is live, offering an excellent opportunity for our (potential) customers to explore our fresh concepts and company credentials. Additionally, The Juicy Group will be present at PLMA in Amsterdam on May 28th and 29th, where we will unveil new and innovative fresh concepts”.


For media enquiries or further information, please contact:
Petra Loos
Head of Marketing & Innovation
+31 6 2942 2757

The Juicy Group, a subsidiary of Pan Jamaica Group Ltd, boasts a combined heritage of more than 110 years. Renowned for their commitment to excellence and innovation in the fresh category, the company has cultivated long-term partnerships and gathered a deep understanding of the market landscape. With modern production facilities in The Netherlands, Belgium, and Spain they are strategically positioned across Europe. The group proudly caters to a diverse clientele spanning retail, foodservice, and industrial sectors.


Pan Jamaica Group is a Caribbean-based, multinational business group. It acquires, holds, and manages market-leading business interests in four segments: Property & Infrastructure, Financial Services, Global Services and Specialty Food & Drink. The Group engages in a wide array of real estate-related activities, taking actively managed positions in public and private companies, and trading equities and fixed income assets for its portfolio.