BRØNDBY, MARCH 31, 2026 – Frankly Juice A/S delivered strong results in 2025 with revenue increasing by 24% year-on-year, reflecting successful execution of its premium category strategy, improved pricing structures, and continued expansion with key Nordic retail and foodservice customers.
Following the majority acquisition by The Juicy Group, a subsidiary of Pan Jamaica Group Ltd., completed in November 2025, the company now operates as The Juicy Group Nordics, forming the group’s dedicated platform for the Nordic chilled juice and functional beverages category. The Frankly Juice brand will continue as a core brand within the European brand portfolio.
The integration strengthens The Juicy Group’s European footprint and supports its strategy to build scaled regional platforms within fresh and cold-pressed juice categories. The Nordic business will focus on profitable growth, operational efficiencies, and further category development across both branded and private label segments.
“The 2025 performance confirms the strength of our commercial model and our premium positioning in the Nordic market. As part of The Juicy Group, we now have the scale and financial backing to further accelerate our regional growth strategy,” says Morten Hellesen, CEO.
“The Juicy Group Nordics will continue to focus on value creation through strategic customer partnerships, portfolio optimisation, and innovation within premium juice, smoothies, shots, and adjacent functional beverage categories”, says Christian Bowall, CCO.
Further updates regarding commercial developments and partnerships will be communicated during 2026.
Morten Hellesen, CEO Frankly Juice A/S / The Juicy Group Nordics Tel: +45 23 72 30 86 MH@franklyjuice.dk
Christian Bowall, CCO, Co-founder Frankly Juice A/S / The Juicy Group Nordics Tel: +45 27 28 84 86 CB@franklyjuice.dk
The Juicy Group B.V., a subsidiary of Pan Jamaica Group Ltd, boasts a storied heritage of 70 years. Renowned for their commitment to excellence and innovation in the fresh category, the company has cultivated long-term partnerships and gathered a deep understanding of the market landscape. With modern production facilities in The Netherlands, Belgium, Denmark and Spain they are strategically positioned across Europe. The group proudly caters to a diverse clientele spanning retail, foodservice, and industrial sectors.
Pan Jamaica Group limited is a Caribbean-based multinational holding company with operating assets of over US$1 billion. They acquire, hold and operate market-leading businesses in the Caribbean, Europe and the Americas. Their enterprises are arrayed across four segments: Property & Infrastructure, Financial Services, Global Services and Specialty Foods.
ABOUT FRANKLY JUICE A/S
Founded in Copenhagen in 2014 by Christian Bowall and Christian Seiersen, Frankly Juice was born from a shared passion for transparency, sustainability, and doing good through basic nutrition. With a team of 27 employees, the company has built a leading brand in Denmark with an expanding footprint across Scandinavia, through its bold flavors and clean-label philosophy.
